- We have identified the main hypotheses for audiences and promotion channels.
- Developed the mechanics of the offer, COM customers.
- It was decided to focus on advertising on social media.
- In Google, advertising was used for an auxiliary purpose to neutralize the promotion of a direct competitor's offer, which traditionally arranges events after the date is announced by the client.
Instagram Facebook, Instagram and Telegram launched advertising campaigns on Google and social media.
As an addition to advertising campaigns, we used content marketing for existing social media, actively processed incoming applications and questions.
Invitations were sent out via LinkedIn to HR specialists, relevant companies.
We launched 3 sms-mailings on the current databases of customers who attended previous events.
391 clicks from Google ad campaigns
5,699 clicks in Facebook/Instagram ad campaigns
Received 1306 leads from advertising campaigns
9 leads from LinkedIn newsletters that turned into 5 purchases
The total number of people who attended the event after the advertising campaign is 1113
(21.44% - lead conversion)
(83.64% - conversion to event attendance)