• Increase the brand’s presence in AI recommendations for relevant commercial queries.
• Attract qualified visitors and demo requests from AI channels.

AI visibility — over 6 months:

• Share of responses mentioning the brand: 9% → 34% (+25 percentage points).
• Share of responses linking to the brand’s website: 4% → 17%.
• Traffic & conversions:

• Compiled 120 commercial queries and established baseline measurements in ChatGPT, Gemini, and Perplexity using a consistent methodology.
• Audited the website’s content, structure, indexing, and page accessibility for search engines.
• Created 18 pages covering product comparisons, industry solutions, FAQs, and use cases.
• Updated 26 existing pages with clear answers, factual information, author attribution, and internal links.
• Secured 12 editorial pieces and expert mentions on relevant external platforms.
• Set up monthly monitoring of AI responses, citation sources, referral traffic, and demo requests.

• An additional 11 qualified demo requests per month from tracked AI referral traffic by the end of the period.
• Greater brand presence during the SaaS solution selection stage.
• An established system for regularly measuring visibility in AI search.

• Generate deposits consistently across multiple channels: Google Search, the Google Display Network, influencer marketing, Meta, and Telegram.
• Establish affiliate processes to accept traffic on a CPL or CPA basis.
• Build user trust in the platform through partnerships with bloggers.

During the partnership, generated:

• $26 million through bloggers.
• $5.6 million through banner placements on crypto platforms.
• $3.7 million through web articles and blogs.
• $144,000 through Telegram channels.
• $21,000 through paid advertising.

• Held a strategy session to define the traffic channel and core lead generation funnels.
• Established a system for regular performance analysis using dashboards and ongoing ad campaign optimization.
• Set up analytics to track all data sources, registrations, and deposits.
• Launched partnerships with 5 affiliate teams.
• Secured over 186 publications through bloggers.

• Increased trust in the brand through blogger partnerships.
• Generated over 1,900 registrations.
• Secured $35.4 million in deposits.

• Improve the company’s reputation.
• Increase customer traffic to physical currency exchange locations.

SERM:

• Achieved an average Google Maps rating of 4.6.
• Published over 400 reviews.

Google Ads:

• Generated 3,354 leads.
• Achieved a cost per lead of $0.62.

KOL:

• Partnered with 17 influencers.
• Achieved a reach of 320,000.

• Held a strategy session to define the traffic channel and core lead generation funnels.
• Created 15 new location listings on Google Maps.
• Selected 17 local bloggers to promote currency exchange locations in two cities.

• Increased the number of customers at currency exchange locations by 25%.
• Improved the brand’s reputation and raised its rating to 4.6.

• Attract media buyers and teams to run advertising campaigns for the game.
• Raise awareness of the game within the affiliate marketing community.

Funnel development:

• ‍‍Developed a landing page for downloading promotional materials.
• Created over 20 ad creatives to encourage media buyers to download the materials.*

Meta performance marketing:

• Achieved a reach of 60,000 at conferences.
• Generated 1,500 landing page visits.
• Recorded 536 downloads of promotional materials.

Google Ads performance marketing:

• Achieved a reach of 231,841 through YouTube and the Google Display Network.

PR & content marketing:

• Achieved an organic reach of 46,211 among affiliate marketing professionals.
• Published 7 case studies.

Ad spy tools:

• Consistently appeared among the top results in ad spy tools.
• 80 ad creatives consistently ranked No. 1 across the following GEOs: Brazil, Germany, Turkey, Austria, Portugal, Turkey.

Telegram Ads:

• Attracted 5,579 subscribers to the Telegram channel.
• Reduced the cost per subscriber from $5 to $1.15.

• Held a strategy session to define the traffic channel and core lead generation funnels.
• Identified websites and platforms for publishing articles and case studies.
• Selected affiliate conferences focused on iGaming.

Recruited 598 media buyers to run advertising campaigns for the provider’s game.

• Attract qualified leads (traders with at least one year of experience) at a CPA below $450 per first-time deposit
• Scale FTD volume while maintaining the target CPA

• Cost per lead achieved by other teams: $800–1,000
• Initial advertising budget: $10,000

• Month 1: CPA of $450/FTD
• Month 2: CPA of $382/FTD
• As of October 2026: CPA of $308/FTD, with scaling ongoing

• Held a strategy session to identify the traffic channel and core lead generation funnels
• Established a system for regular dashboard-based analysis and ad campaign optimization
• Improved and scaled effective funnels, increasing the number of active campaigns from 7 to 18

• Reduced the cost per FTD from $800–1,000 to $308
• Increased the advertising budget from $10,000 to $100,000 per month